Connotation,Denotation and Implication

CONNOTATION, DENOTATION and IMPLICATION

Connotation.
What is connotation?
Connotation is the emotional and imaginative association surrounding a word.
Refers to : the wide array of positive and negative associations that most words naturally carry with them
Can find : literature  work
Connotation divided into two :
Positive connotation : More polite
Negative Connotation :More rude

Denotation.
What is denotation?
Denotation is the strict dictionary meaning of a word
Refers to: The precise, literal definition of a word that might be found in a dictionary. 
Can find: scientific word

Example connotation and Denotation
                                          
1. home/house
Denotation : The words house and home in a dictionary, you would find that both words have  approximately the same meaning.
Connotation : Many people associate such things as comfort, love, security, or privacy with a home but do not necessarily make the same associations with a house.

2.  snake
Denotation : Snake in a dictionary, you will discover that one of its denotative meanings is "any of numerous scaly, legless, sometimes venomous reptiles having a long, tapering, cylindrical body and found in most tropical and temperate regions." 
Connotation : Snake in the grass," the biblical serpent, the danger of poisonous snakes, our own fear of snakes or a malevolent (evil, bad) person might be called "a real snake.

Implication
What is implication?
Implication is meaning which a speaker or writer intends but does not communicate directly. Where a listener is able to deduce or infer the intended meaning from what has been uttered, this is known as (conversational) implicature.
Can find : conversation
Example :
Utterance:“A bus!” → Implicature (implicit meaning):“We must run.”
Utterance : “A rain!” --> implicature (implicit meaning) : “We must take shelter.”